In the summer, McKinsey posted the findings from a study looking at how US consumer preferences for online vs in store shopping were evolving, as a result of the Covid-19 pandemic. The article was written by Tamara Charm, Becca Coggins, Kelsey Robinson and Jamie Wilkie, and is available here. Unsurprisingly, Charm and colleagues found that online … Continue reading Attracting customers to physical retail, post-Covid19
Did you survive #GDPRday, and the associated barrage of e-mails letting you know about updated privacy policies, or asking you to opt-in to mailing lists? Let’s hope this new regulation will be a catalyst for change in organisations’ attitudes towards personal data. However, we can neither lay all the blame on organisations, nor all … Continue reading GPDR is great but not enough. A change in attitudes is urgently needed.
The journal Science recently published a paper exploring how and why fake news spread. You can access it here, or you can listen to this episode of Chips with Everything (a Guardian podcast that I recommended, previously). The paper is authored by MIT researchers Soroush Vosoughi, Deb Roy and Sinan Aral. The researchers collected around 126,000 rumour stories on … Continue reading The real reason behind the spread of fake news
How can I give back to my research participants? This is a question that has been in my mind, since I came across the transcript of a talk describing data collection as a gift exchange relationship. I have since lost the link to that talk*, but the main idea was that we should see data … Continue reading Giving back to research participants