New Year’s resolution for marketers

Want to be a better marketer in 2017?   Here is the one key thing to do: Choose one customer segment to focus your marketing efforts on. The problem that I usually come across, when advising companies, is that they do not have a suitable target customer.   Often, they try to sell to everyone. … Continue reading New Year’s resolution for marketers

Believing is succeeding

So, you have formulated your New Year’s resolutions and you are now considering the best strategy to achieve them. You have carefully considered the steps that you need to take to achieve those goals and the barriers that you are likely to face. You lined up a number of treats to reward yourself at key … Continue reading Believing is succeeding