Thank u 2018, next

The thing with time in general, and years in particular, is that you can’t go back. So, for me, the year’s end is a time for a brief reflection and some learning, but, most of all, moving on. Going back through my monthly reports from 2018, it looks like I had a rough start of … Continue reading Thank u 2018, next

New Year’s resolution for marketers

Want to be a better marketer in 2017? Here is the one key thing to do: Choose one customer segment to focus your marketing efforts on. The problem that I usually come across, when advising companies, is that they do not have a suitable target customer. Often, they try to sell to everyone. … Continue reading New Year’s resolution for marketers

Believing is succeeding

So, you have formulated your New Year’s resolutions and you are now considering the best strategy to achieve them. You have carefully considered the steps that you need to take to achieve those goals and the barriers that you are likely to face. You lined up a number of treats to reward yourself at key … Continue reading Believing is succeeding