Small service failures, customer dissatisfaction and defection

Big service failures are bad news for business. They make for unhappy customers; they tend to result in complaints; and they may represent additional cost. If the company has really messed up and/or if the customers are very vocal, big failures may even get media’s attention, and lead to public embarrassment. But what about the … Continue reading Small service failures, customer dissatisfaction and defection

How service failures impact on what matters for customers

I came across an interesting paper that explored how the drivers of customer satisfaction changed in the event of a service failure vs. normal service, and how different types of failure influenced what factors were most important in driving customer satisfaction.   The paper is entitled “The Impact of Service Operations Failures on Customer Satisfaction: … Continue reading How service failures impact on what matters for customers