Mia Bruce is one of my bright students, soon to graduate from the MSc eMarketing at Oxford Brookes University. She is, now, working on her dissertation, looking at the relationship between social engagement and loyalty in the fashion retail industry. Can you help her?
If you ‘liked’ the Facebook pages for H&M or Zara, please take her survey, available here: http://edu.surveygizmo.com/s3/1010840/Fashion-Retail-on-Facebook
Even if you do not qualify for the survey, please consider sharing the link to the survey amongst your contacts.