Social media can help your job search

I did a session for marketing students on how social media can help them get a job.   Recent marketing graduates typically have very little (or no) job experience in the job that they are applying for. So, they really need to find ways of showing their skills and motivation to potential employers. The good … Continue reading Social media can help your job search

Invitation to participate in MSc research: social engagement and loyalty in fashion retail

Mia Bruce is one of my bright students, soon to graduate from the MSc eMarketing at Oxford Brookes University. She is, now, working on her dissertation, looking at the relationship between social engagement and loyalty in the fashion retail industry. Can you help her?   If you ‘liked’ the Facebook pages for H&M or Zara, … Continue reading Invitation to participate in MSc research: social engagement and loyalty in fashion retail

‘A good beginning makes a good end’ – Thoughts on getting the best possible start on your PhD

UPDATE: I posted a revised and updated version of this advice here.  Some tips if you are thinking about doing a PhD… or are starting one… or, indeed, have been doing one but are not making as much progress as you wanted to. Recently, I co-chaired the ICISO2010 doctoral consortium, and was reminded that while … Continue reading ‘A good beginning makes a good end’ – Thoughts on getting the best possible start on your PhD