Research request: incentive to lie on Facebook

I wonder if you can help me. I am working on a piece of research about the quality of Facebook data for marketers. One of the parameters considered is whether there is an incentive for users to provide false information on Facebook - regarding who you are or what you do. I don't mean the … Continue reading Research request: incentive to lie on Facebook

When we can not trust the gatekeepers

I have been thinking a lot about information quality, lately. It is at the heart of a research initiative I am working on at the moment, and which I presented earlier this month at the Academy of Marketing conference, in Southampton – I promise to write a blog post about it and to upload the slides, … Continue reading When we can not trust the gatekeepers