Month: March 2013

Presenting my research on developing customer profiles

I am at Lancaster University, for the Management Learning conference. First impressions so far are great: a friendly group, and I even met another marketer 😉 I am presenting tomorrow morning on my research into how organisations develop profiles of their customers. My experience is that different employees presented with the same data set about a … Continue reading Presenting my research on developing customer profiles

PhD topics that I am supervising at Oxford Brookes University

The institution where I work, the Faculty of Business at Oxford Brookes University, has a thriving doctoral programme, including studentship opportunities. If you are considering a doctoral degree, do take a look at the research topics available. I can supervise 1-2 doctoral students who wish to research any of the topics below. Bad customer behaviour … Continue reading PhD topics that I am supervising at Oxford Brookes University

The female consumer – Marketers still missing a trick

As it's International Women's Day, I thought I would share with you excerpts from a poster of the Girls' Day School Trust. It highlights how a girl's life, opportunities and expectations have changed in the last 125 years: In addition to making great strides in education and public life, women have also emerged as powerful … Continue reading The female consumer – Marketers still missing a trick