“Gender and Money” project – Results released

This spring, I have been working on a very interesting project examining how men and women are represented with money in visual media. In this project, supported by Starling Bank, my colleague Shireen Kanji and I examined 600 images collected from the UK’s leading image banks: Getty, iStock and Shutterstock. We embarked on this project … Continue reading “Gender and Money” project – Results released

Consumers are talking about you, but what do they really mean?

Dr. Robin Croft, a fellow academic and much valued commentator here on the blog, drew my attention to an ethnographic study that he carried out with two other colleagues [1], on how different genders talk about products, services and brands. Croft and his colleagues observed informal conversations between various groups of people. Each group had … Continue reading Consumers are talking about you, but what do they really mean?

The female consumer – Marketers still missing a trick

As it's International Women's Day, I thought I would share with you excerpts from a poster of the Girls' Day School Trust. It highlights how a girl's life, opportunities and expectations have changed in the last 125 years: In addition to making great strides in education and public life, women have also emerged as powerful … Continue reading The female consumer – Marketers still missing a trick