Online groceries shopping – not such a novelty, after all

A couple of weeks ago, while I was putting away the groceries that I had ordered online earlier that week, and which had just been delivered to my house, Child 2 asked something to the effect of “When you were my age, did you ever imagine that you could order groceries from the comfort of … Continue reading Online groceries shopping – not such a novelty, after all

The female consumer – Marketers still missing a trick

As it's International Women's Day, I thought I would share with you excerpts from a poster of the Girls' Day School Trust. It highlights how a girl's life, opportunities and expectations have changed in the last 125 years: In addition to making great strides in education and public life, women have also emerged as powerful … Continue reading The female consumer – Marketers still missing a trick