May 2015 round-up

A belated round up, as the last few days of May (and first ones in June) were very busy, including a couple of big pieces of work due around the same time. Murphy’s law! Funnily enough, my #5pm pictures reflect exactly that: work features heavily in this month’s pictures, either directly (i.e., I was sitting … Continue reading May 2015 round-up

Day in the Life of an academic: the sabbatical edit

People keep asking me what I do on my sabbatical, so I thought that it would be fun to do a ‘Day in the Life’ post. This is what I got up to on Wednesday. I wake up about half an hour before my alarm went off, with the sun streaming through the bedroom window. … Continue reading Day in the Life of an academic: the sabbatical edit

Research project completed: Customer data in the digital age

It has been a whirlwind, but we did it: the team has now concluded the research project investigating Customer data in the Digital Age. And one day before the deadline 😉   Together with 5 other colleagues from Oxford Brookes University, Open University and the University of Liverpool, we completed in-depth interviews with 15 senior marketing practitioners. … Continue reading Research project completed: Customer data in the digital age

Research project: Mobile digital technology and the need for new business models

In the last year, I have been exploring - with colleagues Sarah Quinton and Paul Jackson – the research priorities brought about by ‘digital’, where digital is defined in a very broad sense to include new types of data, new methods and new business realities. We are particularly concerned with research that has a very … Continue reading Research project: Mobile digital technology and the need for new business models

Research project: customer data in the digital age

** UPDATE: this project is now completed ** I have wonderful news to share with you. A team that I have been working with has just secured funding for a research project looking at ‘Collecting and using customer data in the digital age’. The project examines the issues faced by managers when using digital data and sophisticated methodologies … Continue reading Research project: customer data in the digital age