That picture of a 13 year old’s mobile home screen reminded me of a really interesting paper written by Sunila Lobo and Silvia Elaluf-Calderwood (who is a whizz about all things mobile) on how young female Saudis use their smartphones. The paper is available here, though, unfortunately, it is behind a paywall. The research … Continue reading Young Saudi females and their smartphones
Tag: Mobile technology
Research project: Mobile digital technology and the need for new business models
In the last year, I have been exploring - with colleagues Sarah Quinton and Paul Jackson – the research priorities brought about by ‘digital’, where digital is defined in a very broad sense to include new types of data, new methods and new business realities. We are particularly concerned with research that has a very … Continue reading Research project: Mobile digital technology and the need for new business models
Ana Canhoto 