This paper aims to demystify the Internet of Things (IoT) for marketers. It provides a non-technical introduction to what the IoT is, and how it creates value for users (and, hence, why there has been so much excitement about it).
The paper also presents a general overview of key implications for marketers to consider, in terms of customer behaviour and marketing management. And there are numerous links to practitioner and academic sources, for those readers who want to know more about the topics discussed.
You can access the paper here: iot-intro-for-marketers Let me know what you think of it.