Several weeks ago, I added an event in my calendar related to a friend called “Darren”.
Then, on the day of the event, as I was scrolling through Instagram, I spotted the following advert:
Quite a coincidence, right?
Or, is it, instead a creepy feature of personalisation?
When faced with this type of dilemma, I usually go for the simplest explanation (the Occam’s razor principle of problem solving). I.e., it’s just a coincidence.
However, if it is a coincidence, it is quite an incredible one, don’t you think? Darren isn’t even a very common male name for someone in our age group…
Did you come across this advert? Is this just an incredible coincidence, or is this an example of powerful, but creepy, personalisation?