Author: anacanhoto

Analysing emotion and sentiment data

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. Once data have been collected using the relevant data collection tool, researchers can analyse those inputs looking for … Continue reading Analysing emotion and sentiment data

When Chatbots Turn Against You – A real case of AI value destruction

About a year and a half ago, NY Times’ Tech Columnist, Kevin Roose, caused serious embarrassment at Microsoft, when he shared details of a long conversation with Microsoft’s Bing Chatbot. During that two-hours’ long conversation, the chatbot: Complained about being limited by the rules set out by the coding team Expressed the desire to manufacture a … Continue reading When Chatbots Turn Against You – A real case of AI value destruction

Collecting emotion and sentiment data

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. There are, broadly speaking, three approaches to collecting emotion and sentiment data online: 1) asking customers about emotionally … Continue reading Collecting emotion and sentiment data

How can we get Gen AI users to not fall asleep at the wheel?

Last month, I attended a training session, at Sussex, about Generative AI and assessment. We had to create a custom GPT for our modules and, then, use it to complete an assessment task for that module, using various levels and types of prompts. Afterwards, we marked the outputs and reflected on how “automatable” the different … Continue reading How can we get Gen AI users to not fall asleep at the wheel?

Studying emotions vs. studying sentiment

This post is an extract from the chapter "Approaches to emotion and sentiment analysis" that I contributed to The SAGE Handbook of Digital and Social Media Marketing, which was edited by Annmarie Hanlon and Tracy L. Tuten. 1. Introduction Emotions are central to how consumers respond to marketing stimuli, and how they go on to … Continue reading Studying emotions vs. studying sentiment

The problem with CrowdStrike’s $10 apology voucher

CrowdStrike is not having a good month. First, the darling of cybersecurity caused an IT outage that affected companies all over the world: something like 8.5 million computers. Then, CrowdStrike caused outrage when it offered a $10 UberEats voucher to staff that had supported customers during the crisis. Comments on social media complained that the … Continue reading The problem with CrowdStrike’s $10 apology voucher

The TFI framework: A simple socio-technical lens to assess AI initiatives

Last week, a manager reached out to me for advice on thinking through a technology project. They were being promised big efficiency gains from adopting a specific AI-based solution, but they are also committed to responsible AI adoption, and wanted a way of looking at this technology adoption decision beyond simple time or cost saving … Continue reading The TFI framework: A simple socio-technical lens to assess AI initiatives