Like crossing a desert

Writing. I love it and I hate it. I love the idea of writing. Being able to share with others what I found after having thought deeply, read widely and investigated thoroughly a particular topic. But I really struggle with the act of writing. First, I struggle with the blank page - the enormity of … Continue reading Like crossing a desert

#followfriday: @pushingsocial

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. It is important to provide information about the name user, to help others decide whether to follow them. Hence, in addition to naming interesting users on Twitter, I provide a bit of … Continue reading #followfriday: @pushingsocial

Blogs and the bottom line

We have established that, as individuals, we need to be familiar with various social media tools, including blogging. But what about the wider impact of all this digital activity? What is the value for firms or, indeed, society at large? Well… I don’t have the answer myself; but I came across two fascinating articles that … Continue reading Blogs and the bottom line

The case for NOT making customers feel special

Most likely, you have heard before that organisations should treat high and low value customers differently. I, for one, recommend that on a regular basis! Today, though, I am doing the opposite – this article is about the reasons to treat all customers the same. We are all different. We all like to feel special. … Continue reading The case for NOT making customers feel special

Miss Contrary

The advantages of looking at things from a new perspective Here at home, sometimes, we play games against the rules. For instance, in chess you position your pieces so that the opponent has to capture them. I call it being ‘Miss Contrary’ (you know, from the ‘Little Miss’ series, by Roger Hargreaves) It’s a great … Continue reading Miss Contrary

#followfriday: @tomfishburne

A Behavioural Primer for Social Media Marketers

In a talk to MSc eMarketing students at Oxford Brookes University, Paul Fennemore defended that any Social Media strategist needs to master certain aspects of human behaviour if they are to make informed choices. This post explains, in very basic terms, 6 such key drivers: altruism, hedonism, homophily, memetics, narcissism and tribalism. Social Media may … Continue reading A Behavioural Primer for Social Media Marketers

Some changes around here

Thank you for your responses to my soul-searching post about the blog – very useful comments, both online and offline (thanks, Tim). As a result, I made a few changes around here. Thank you very much for your comments. You reminded me that: - I need to be very clear about my own objectives - … Continue reading Some changes around here

#followfriday: @qualityhunters