Category: Uncategorized

Digital Research 2012, Oxford

This week I am attending Digital Research 2012. It takes place in Oxford which means that I save on travelling time and expenses. Win.   I am particularly interested in this conference because it brings together digital researchers from various disciplines. Looking at mentions of the conference on Twitter, for instance, I can see researchers … Continue reading Digital Research 2012, Oxford

Young consumers have (pestering) power, money and networks

Hello and apologies for the long silence. What can I say? I have been on holidays, with the family. While I planned to write a couple of posts during the holidays, our days ended up being too busy - and wi-fi access too patchy – for that to happen. During the family holidays I was … Continue reading Young consumers have (pestering) power, money and networks

One of a kind, please

At my eye appointment, today, the optometrist was intrigued by my surname and asked where I was from, originally. When I replied 'Portuguese', he said 'Ah, yes, Portuguese people...' and he proceeded to list a number of characteristics he thought Portuguese people had.   Strangely, I was quite put off by that conversation and have … Continue reading One of a kind, please

Induction week for MSc Marketing students

I am putting together the induction programme for the MSc Marketing students joining us in September. There will be time to deal with the formal aspects such as enrolling students and sorting out their student cards, but I am also planning a number of sessions to help students get into the spirit of a post-graduate degree and, … Continue reading Induction week for MSc Marketing students

Evidence that customers use social media strategically to get firms’ attention

With social media users routinely posting online about their consumption experiences – good and bad – there is much scope for conversations between firms and their customers. Unfortunately, this includes much room for disastrous interactions that damage customer goodwill, can generate into public relations nightmares and produce costly damage for the firms. As part of … Continue reading Evidence that customers use social media strategically to get firms’ attention

Social Media and Customer Insight

In a previous post, I reported on the keynote speech by Charles Hofacker, at the Academy of Marketing conference – you can read it here. Charles noted how computers have been getting smaller but more powerful, and closer and closer to the users. As a consequence of smaller, more powerful and closer information technology, consumer … Continue reading Social Media and Customer Insight

When we can not trust the gatekeepers

I have been thinking a lot about information quality, lately. It is at the heart of a research initiative I am working on at the moment, and which I presented earlier this month at the Academy of Marketing conference, in Southampton – I promise to write a blog post about it and to upload the slides, … Continue reading When we can not trust the gatekeepers

#followfriday: @marissamayer

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. In addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy! Unless you have been hiding under a rock somewhere, you will have … Continue reading #followfriday: @marissamayer

The challenging research-shopper

The Financial Times reported that Amazon is investing in new warehouses, operations and systems, in order to be able to offer same-day delivery. Subsequently, analysts (for instance, here) predicted that this would be the final nail in the coffin of local high-street retailers – i.e., that once customers are able to get their goods within … Continue reading The challenging research-shopper