I came across Dr Kristin Laurin’s work on rationalisation when she participated in episode 125 of the You Are Not So Smart podcast. She found that people’s core beliefs change when they feel powerless about the situation that they find themselves in. This occurs via a process of rationalisation – i.e., we try to … Continue reading When consumers feel powerless about a situation, their attitude changes
Many of us may worry that less than flattering images about ourselves will find their way to Facebook or Youtube. I know I do. After all, most people have a camera on them, all the time (their phones). And it only takes a few clicks to post a picture or video online. So, it … Continue reading What do Facebook and Youtube have in common with 19th century cameras?