The impact of the type of task on AI acceptance and use

Earlier this week, the FT Advisor reported on a study by Openwork, which showed that “despite a surge in robo-solutions in the market consumers still prefer face-to-face advice when it comes to planning their finances”. According to the study, “71 per cent (of respondents) had concerns robo-advice would not be appropriate for their financial needs … Continue reading The impact of the type of task on AI acceptance and use

What do Facebook and Youtube have in common with 19th century cameras?

Many of us may worry that less than flattering images about ourselves will find their way to Facebook or Youtube. I know I do. After all, most people have a camera on them, all the time (their phones). And it only takes a few clicks to post a picture or video online. So, it … Continue reading What do Facebook and Youtube have in common with 19th century cameras?

Video of talk at BCS

The video of my talk at BCS earlier this year - entitled 'Who wants 4G?' - is now available online. It is rather long and not the best sound quality, but it touches on a some key concepts and models that help us understand adoption of technological products. There were some great questions from the … Continue reading Video of talk at BCS

Who wants 4G?

This afternoon, I am delivering a talk at the Oxfordshire branch of BCS, the Chartered Institute for IT. More details here. In this talk, we put technology to the side and focus, instead, on the social and psychological needs of mobile phone users. This is the slide set for the session. As usual, I would … Continue reading Who wants 4G?