Apple Watch Series 4 will appeal to older customers; and that is a great marketing move

At its latest event, on 12thSeptember 2018, Apple announced a new version of its smartwatch. The Apple Watch Series 4 includes features such as a display that has 30% more usable space than the previous versions, a fall detection mechanism which sends out an alert if the user remains immobile after the suspected fall, and … Continue reading Apple Watch Series 4 will appeal to older customers; and that is a great marketing move

A peak into tech giants’ terms and conditions

I don’t think that I have ever read a full set of terms and conditions from one of the tech giants. And I think that I am in the majority, here.   Most terms of service are extremely long, as illustrated by Dima Yarovinsky’s installation at the Visualizing Knowledge 2018 exhibition. The artist printed the … Continue reading A peak into tech giants’ terms and conditions

GPDR is great but not enough. A change in attitudes is urgently needed.

Did you survive #GDPRday, and the associated barrage of e-mails letting you know about updated privacy policies, or asking you to opt-in to mailing lists?   Let’s hope this new regulation will be a catalyst for change in organisations’ attitudes towards personal data. However, we can neither lay all the blame on organisations, nor all … Continue reading GPDR is great but not enough. A change in attitudes is urgently needed.

When consumers feel powerless about a situation, their attitude changes

I came across Dr Kristin Laurin’s work on rationalisation when she participated in episode 125 of the You Are Not So Smart podcast.   She found that people’s core beliefs change when they feel powerless about the situation that they find themselves in. This occurs via a process of rationalisation – i.e., we try to … Continue reading When consumers feel powerless about a situation, their attitude changes

What is GDPR, and what it means for marketers

GDPR stands for General Data Protection Regulation. It is a EU law, enforceable from May 25th2018, which aims to protect the privacy and personal data of EU residents. If you collect, process or use customers’ personal data (and the definition of personal data is quite broad – see below), then GDPR is likely to be … Continue reading What is GDPR, and what it means for marketers

Teens and privacy. It’s complicated.

I lost count of the number of times I have read, or been told, that teens do not care about their privacy, online.   I did not do any systematic research in this area, but my limited observations (and common sense), make me seriously doubt that claim. I think that the relationship between teens and … Continue reading Teens and privacy. It’s complicated.

Privacy threats: more than hacking or unauthorised surveillance

When we talk about privacy problems, we tend to focus on the collection or use of personal data without that person’s informed consent – for instance, hacking, unauthorised access, staff (mis)behaviour, or automated data collection.   However, a person’s privacy may be compromised even when they willingly agreed to share their data. Dan Nunan and … Continue reading Privacy threats: more than hacking or unauthorised surveillance