What is GDPR, and what it means for marketers

GDPR stands for General Data Protection Regulation. It is a EU law, enforceable from May 25th2018, which aims to protect the privacy and personal data of EU residents. If you collect, process or use customers’ personal data (and the definition of personal data is quite broad – see below), then GDPR is likely to be … Continue reading What is GDPR, and what it means for marketers

Teens and privacy. It’s complicated.

I lost count of the number of times I have read, or been told, that teens do not care about their privacy, online.   I did not do any systematic research in this area, but my limited observations (and common sense), make me seriously doubt that claim. I think that the relationship between teens and … Continue reading Teens and privacy. It’s complicated.

Privacy threats: more than hacking or unauthorised surveillance

When we talk about privacy problems, we tend to focus on the collection or use of personal data without that person’s informed consent – for instance, hacking, unauthorised access, staff (mis)behaviour, or automated data collection.   However, a person’s privacy may be compromised even when they willingly agreed to share their data. Dan Nunan and … Continue reading Privacy threats: more than hacking or unauthorised surveillance

Would providing financial incentives to use health and fitness wearables work?

In recent years, there have been suggestions that doctors should prescribe the use of health and fitness wearables to get people moving and to fight rising obesity levels. Others have suggested that employers and insurance providers should incentivise the use of wearables, for instance by funding their acquisition, or by reducing insurance premiums.   These … Continue reading Would providing financial incentives to use health and fitness wearables work?

Not in front of Alexa, dear

In a recent episode of the “Let's talk about tech – Tech phone-in” podcast, the presenters were debating the extent to which smart voice assistants like Alexa presented a security and privacy threat. Fevzi Turkalp, from GadgetDetective.com, explained: The way that Alexa works (…) is that the smart bit of it is done on the … Continue reading Not in front of Alexa, dear

What do Facebook and Youtube have in common with 19th century cameras?

Many of us may worry that less than flattering images about ourselves will find their way to Facebook or Youtube. I know I do. After all, most people have a camera on them, all the time (their phones). And it only takes a few clicks to post a picture or video online.   So, it … Continue reading What do Facebook and Youtube have in common with 19th century cameras?

October 2015 round up

October was busy. Very busy. This included a lot of firefighting, which I tend to find very draining. My #5pm pictures show that I spent a lot of time at my desk. But, unfortunately, only a minority of that time was spent on writing or, for that matter, on anything remotely related to research. Instead, my month … Continue reading October 2015 round up