Qualitative data analysis in marketing

Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing

Day in the Life of an Academic #6: new job

This is quite an unusual 'day in the life of an academic' blogpost, as it focuses on the first day at my new job and, admittedly, changing jobs is not something that I do frequently.   This is what I got up to last Wednesday, November 16th.   I got up at 6am, as usual. … Continue reading Day in the Life of an Academic #6: new job