Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing
Tag: Research Methods
Book review: Creative Research Methods in the Social Sciences – A Practical Guide
The book ‘Creative Research Methods in the Social Sciences: A Practical Guide’, authored by Helen Kara, introduces creative research methods to social science researchers. This is because, as the author puts it, ‘Doing research is an inherently creative activity at all stages of the process. The more methodological tools a researcher is able to use, … Continue reading Book review: Creative Research Methods in the Social Sciences – A Practical Guide
New book ‘Social Media in Social Research: Blogs on Blurring the Boundaries’
Today is the day. It’s the launch of the book ‘Social Media in Social Research: Blogs on Blurring the Boundaries’, to which I contributed a chapter on using social media for qualitative research. The book was curated by Kandy Woodfield and is original in that she invited a broad range of social research experts to … Continue reading New book ‘Social Media in Social Research: Blogs on Blurring the Boundaries’
Analysing photographs and other visual input
With photos and videos representing an increasing proportion of the content shared online, I am very interested in their potential for my own research. However, I struggle to incorporate visual data in my work because qualitative analysis software (at least the ones that I am familiar with) can only process alpha-numerical data. This means that … Continue reading Analysing photographs and other visual input
Filming – take 2
The book is now available for purchase! Yay. And Susan, Nigel and I are recording materials for the book’s companion website. Again. We met 10 days ago to film the chapter introduction. It was scorching hot – 87F / 30.5C inside the room – but we persevered. All day. However, there were some … Continue reading Filming – take 2
New book ‘Management Research – Applying the Principles’
I don’t think I’ve told you this, yet: I co-authored a book with Susan Rose and Nigel Spinks. The title is ‘Management Research - Applying the Principles’ and is published by Routledge. As suggested by the title, it is a research methods book focused on the context and the needs of those conducting research … Continue reading New book ‘Management Research – Applying the Principles’
Ana Canhoto 