Qualitative data analysis in marketing

Earlier this week, I participated in a workshop on qualitative data analysis, organised by the Marketing and Corporate Brand Research Group, of Brunel Business School. I started by covering the focus, purpose and scope of qualitative analysis. This was followed by a deep diving into coding, by my colleague Dr Bidit Dey. And, last but … Continue reading Qualitative data analysis in marketing

June round-up

June was a very weird month. Following some health problems, I had to take time off at the start of the month. Really off –the  ‘not-even-reading-a-book-kind-of- being-off' off.   That means that I failed to achieve most of the things on my To Do list. Still, there were some highlights during the month.   Researching … Continue reading June round-up