What Nash’s work means for Marketing

We learned, at the end of last month, that the mathematician John Nash had died, with his wife Alice, in a traffic accident. Nash’s work on game theory, for which he won a Nobel prize alongside John Harsanyi and Reinhard Selten, has relevance to many areas of public life, from international trade negotiations to war … Continue reading What Nash’s work means for Marketing

Social media as a source of competitive intelligence

There is an old Chinese saying that goes something like this ‘Know yourself, know the competition, and get it right almost every time’. The good news is that social media has brought with it many opportunities to anticipate competitors’ likely moves. This post discusses a few. Competitive Analysis The first step in competitive analysis is … Continue reading Social media as a source of competitive intelligence