The trend for yearly recaps

At this time of the year, digital services “gift” to their users personalised statistics about the previous 12 or so months of engagement with their services. From Spotify's Wrapped to Duolingo’s Year in Review, Fitbit’s Year in Review to Goodreads’ Your Year in Books, these yearly recaps offer users a reflective view of their experiences … Continue reading The trend for yearly recaps

I say wearables, you say apps and stuff

The general definition of wearables in the industry literature, is that they are machine to human devices, embedded with internet connectivity, and with the capability of collecting, storing and transmitting data. In the health and fitness arena, this includes fitness trackers, smartwatches, skin patches and certain types of smart clothing. This definition is focused on … Continue reading I say wearables, you say apps and stuff

Benefits and challenges of using social media to profile consumers

A recent consulting assignment prompted me to revisit the findings from a research project that I conducted three years ago, with Moira Clark and Paul Fennemore. We looked at how business-to-consumer organisations were using social media to complement their segmentation efforts. Here is an overview of our findings. The first part of our study … Continue reading Benefits and challenges of using social media to profile consumers