Data harvesting on social media as seduction

In an ideal world, customers would flock to our doors, buy our products over and over again, and happily tell others about their experiences with our brands. But, in the real world, that doesn’t usually happen. In the real world, marketers need to use various techniques to convince customers to use their product. For instance, … Continue reading Data harvesting on social media as seduction

Giving back to research participants

How can I give back to my research participants?   This is a question that has been in my mind, since I came across the transcript of a talk describing data collection as a gift exchange relationship. I have since lost the link to that talk*, but the main idea was that we should see data … Continue reading Giving back to research participants

Benefits and challenges of using social media to profile consumers

  A recent consulting assignment prompted me to revisit the findings from a research project that I conducted three years ago, with Moira Clark and Paul Fennemore. We looked at how business-to-consumer organisations were using social media to complement their segmentation efforts. Here is an overview of our findings.   The first part of our study … Continue reading Benefits and challenges of using social media to profile consumers

April 2016 round-up

It’s Spring, there are flowers peeking everywhere… ... and snow. That’s right. It snowed. At least it melted quickly. I am so ready for warm weather…   Here are my highlights for April. Tell me yours, in the comments below.   Researching The panel proposal that I was working on last month was rejected. But … Continue reading April 2016 round-up

Protecting the rights of children as consumers of digital technology

There is a new initiative in the UK, the iRights, proposing guiding principles for the design and operation of digital spaces used by children, so that these young users of digital technology can fully benefit from the opportunities presented by digital technologies. I think that these principles are really helpful in moving the debate away … Continue reading Protecting the rights of children as consumers of digital technology

An historical example of how (even well intentioned) data collection can lead to negative consequences

I was having a chat with the lovely Monika (aka Mum On The Brink) about the risks of blanket data collection. I said that, in many cases, the purpose of collecting data is harmless or even well intentioned (for instance, save time, show information that is relevant…), but that those same datasets could then be … Continue reading An historical example of how (even well intentioned) data collection can lead to negative consequences

Data collection? There is an app for that

I guess it was only a matter of time. There are apps for virtually any aspect of our personal and professional lines. So, I suppose that it was only a matter of time for a researcher to come up with an app to help with data collection. The researcher is Dan Ariely, a behavioural economist … Continue reading Data collection? There is an app for that