I say wearables, you say apps and stuff

The general definition of wearables in the industry literature, is that they are machine to human devices, embedded with internet connectivity, and with the capability of collecting, storing and transmitting data. In the health and fitness arena, this includes fitness trackers, smartwatches, skin patches and certain types of smart clothing. This definition is focused on … Continue reading I say wearables, you say apps and stuff

Labels matter for how organisations treat customers

A pudding tastes better when it is described as ‘healthy’ than when it is described as ‘diet’. A business proposal is more credible and persuasive when it is delivered by someone with the title 'director' than when delivered by the same person but using any other title. And students judge online courses more favourably when … Continue reading Labels matter for how organisations treat customers

You say potato – or the project that nearly wasn’t

I recently presented to colleagues the findings from a study that I have been working on, looking at segmentation and social media. Data collection took place in the summer and autumn of 2011 and we interviewed 28 senior managers. By all accounts, this was a really good number of interviews and the findings were most … Continue reading You say potato – or the project that nearly wasn’t