Clubhouse’s invitation-only strategy is a stroke of genius

Did you hear about the new social network, Clubhouse? It’s an audio-based social network, where the content can only be consumed live. It is generating a lot of excitement, and recently even hosted a talk by Elon Musk.  Clubhouse is using an unorthodox way of recruiting users, though: you can only join if you receive … Continue reading Clubhouse’s invitation-only strategy is a stroke of genius

Peloton’s growth plan will annoy its loyal customers

Twenty-three years ago, Fred Reichheld wrote in the book “The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value” (no affiliate link) that firms should be wary of aggressive customer acquisition initiatives. He warned firms that: “Winning more and more new customers could slowly put you out of business” (page 89). This is … Continue reading Peloton’s growth plan will annoy its loyal customers