Tag: Peloton

Covid-19 lockdowns, 2 years on: positive impact on subjective wellbeing, and lingering effect on time spent at home. But fitness industry is bouncing back.

Last Friday (March 11th) marked two years since the World Health Organisation (WHO) declared Covid-19 a pandemic. In the meantime, we have experienced some truly depressing moments such as when the number of global casualties reach 1 million; as well as some truly exhilarating ones, such as when it was confirmed that scientists had developed … Continue reading Covid-19 lockdowns, 2 years on: positive impact on subjective wellbeing, and lingering effect on time spent at home. But fitness industry is bouncing back.

Peloton’s growth plan will annoy its loyal customers

Twenty-three years ago, Fred Reichheld wrote in the book “The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value” (no affiliate link) that firms should be wary of aggressive customer acquisition initiatives. He warned firms that: “Winning more and more new customers could slowly put you out of business” (page 89). This is … Continue reading Peloton’s growth plan will annoy its loyal customers