On the power of symbols Queen Elizabeth II died on Thursday, September 8th. In addition to being a person, Elizabeth II was also an institution, and, in that latter role, she was promptly replaced by her first-born son, Charles. The change in Head of State will be reflected in ceremonial as well as functional objects … Continue reading [Miscellany] The Monarch’s symbols, writing for the algorithm vs. your audience, and people that shaped me
Tag: Gratitude
Some thoughts on where and what to blog
Today is the 10th anniversary of my blog. Or the 10th blogday, as my former colleague, Debbie Witney, called it in a comment made in the post published this time last year. In this 10th year, I published 55 posts, bringing the total to 554 posts. That’s over 35,000 words in the last year alone, … Continue reading Some thoughts on where and what to blog
Relationship Marketing in action
Remember that post about gratitude in marketing, and its impact on customer loyalty? Well, I have just seen it into action. My daughter e-mailed the owner of a small business that offers rabbit boarding services, asking whether they could look after her pet rabbit while we are on holidays. This is the reply that she … Continue reading Relationship Marketing in action
Gratitude in marketing
My twitter feed is reminding me that, today, North America celebrates Thanksgiving. It is a festival of religious origins encouraging people to be thankful for the good things and the opportunities in their lives – more information is available here. I thought this would be just the right excuse to tell you about some research … Continue reading Gratitude in marketing
Ana Canhoto 