[Miscellany] The Monarch’s symbols, writing for the algorithm vs. your audience, and people that shaped me

On the power of symbols Queen Elizabeth II died on Thursday, September 8th. In addition to being a person, Elizabeth II was also an institution, and, in that latter role, she was promptly replaced by her first-born son, Charles. The change in Head of State will be reflected in ceremonial as well as functional objects … Continue reading [Miscellany] The Monarch’s symbols, writing for the algorithm vs. your audience, and people that shaped me

Some thoughts on where and what to blog

Today is the 10th anniversary of my blog. Or the 10th blogday, as my former colleague, Debbie Witney, called it in a comment made in the post published this time last year. In this 10th year, I published 55 posts, bringing the total to 554 posts. That’s over 35,000 words in the last year alone, … Continue reading Some thoughts on where and what to blog

Relationship Marketing in action

Remember that post about gratitude in marketing, and its impact on customer loyalty? Well, I have just seen it into action. My daughter e-mailed the owner of a small business that offers rabbit boarding services, asking whether they could look after her pet rabbit while we are on holidays. This is the reply that she … Continue reading Relationship Marketing in action

Gratitude in marketing

My twitter feed is reminding me that, today, North America celebrates Thanksgiving. It is a festival of religious origins encouraging people to be thankful for the good things and the opportunities in their lives – more information is available here. I thought this would be just the right excuse to tell you about some research … Continue reading Gratitude in marketing