In the discussion about the paper “A Heteronomous Consumer Romance”, for the Tell Me a Story podcast, Mike Molesworth (who authored that paper) reflected on how the job of a marketer has changed as a result of the digitalisation of consumption. It’s a topic that Lee Quinn, Sally Dibb, Lyndon Simkin, Mathew Analogbei and I also discussed in the paper “Troubled Waters: The … Continue reading Developing professionals for the digital era