Developing professionals for the digital era

In the discussion about the paper “A Heteronomous Consumer Romance”, for the Tell Me a Story podcast, Mike Molesworth (who authored that paper) reflected on how the job of a marketer has changed as a result of the digitalisation of consumption. It’s a topic that Lee Quinn, Sally Dibb, Lyndon Simkin, Mathew Analogbei and I also discussed in the paper “Troubled Waters: The … Continue reading Developing professionals for the digital era

Marketing short-stories – a collection and podcast series

Early in 2020, Finola Kerrigan and Stephen Brown guest-edited a special issue of the Marketing Theory journal composed of short-stories about marketing scholarship. The call for papers had invited marketing scholars to “take their research and turn it into (1) a compelling work of short fiction, (2) a work that is more captivating than an orthodox … Continue reading Marketing short-stories – a collection and podcast series