Instagram: one product, two needs

Kevin Systrom, Instagram’s CEO, provided an interesting example of why we need to understand and focus on consumer needs, instead of being dazzled by product features. Talking about the launch of Instagram Stories, in an interview with Kara Swisher for the Recode Decode podcast, he said: We found that the biggest problem people had with … Continue reading Instagram: one product, two needs

Spotted elsewhere: interview with co-founder of Instagram

What? A short interview with Kevin Systrom, co-founder of Instagram, by BBC's Steph McGovern.   Where? Spotted on the BBC website.   So what? It is a short interview, but Steph McGovern and Kevin Systrom cover quite a bit of ground such as longevity on social media, Instagram's rivals, kids spending too much time on … Continue reading Spotted elsewhere: interview with co-founder of Instagram