Instagram: one product, two needs

Kevin Systrom, Instagram’s CEO, provided an interesting example of why we need to understand and focus on consumer needs, instead of being dazzled by product features. Talking about the launch of Instagram Stories, in an interview with Kara Swisher for the Recode Decode podcast, he said: We found that the biggest problem people had with … Continue reading Instagram: one product, two needs

How Alexa got its name

I always assumed that the name for Amazon’s smart voice assistant, Alexa, was some sort of nod to the (female) name Alexandra. But I was wrong. The creator of Alexa, Brewster Kahle, revealed how he came up with that name, in an interview with Kara Swisher for the Decode Recode podcast, which you can listen … Continue reading How Alexa got its name