A trip down tech-memory lane: my 2002 report on interactive TV

When I was looking for an old file on my laptop, recently, I stumbled upon a report that I co-authored, 15 years ago, about interactive TV.   Digital television (as opposed to analogue TV) had been around for just over three years, and interactive TV (i.e., digital TV with a return path from the consumer to … Continue reading A trip down tech-memory lane: my 2002 report on interactive TV

No digital marketing, please; just marketing, says @markritson

I still remember my marketing classes with Professor Mark Ritson, during my MBA programme at London Business School. They were very entertaining, but also very challenging. Mark Ritson was not afraid to question well accepted beliefs, or dispel marketing myths, in very direct (and, often, colourful) terms. So, when I found Mark Ritson on Twitter … Continue reading No digital marketing, please; just marketing, says @markritson