The paper that I am writing about, today, is one of those where the first time we read it, we think: “Well, that's obvious.” The paper in question is entitled “Unpacking task-technology fit: how hotel booking mobile applications’ agility and resilience strengthen trust and stickiness” by Ferry Tema Atmaja, Lizar Alfansi, Effed Darta Hadi, Muhartini … Continue reading How mobile apps can strengthen customer stickiness