June 2023 round-up

And, just like that, half of 2023 is gone. Woosh. Though, to be fair, I am very glad that the GCSEs are done with. Over. Behind us. Check. This month we also celebrated child 1’s birthday, and child 2’s ice-hockey tournament with England’s U16 team. Very sadly, I also learned that someone I had been … Continue reading June 2023 round-up

Consumers are talking about you, but what do they really mean?

Dr. Robin Croft, a fellow academic and much valued commentator here on the blog, drew my attention to an ethnographic study that he carried out with two other colleagues [1], on how different genders talk about products, services and brands. Croft and his colleagues observed informal conversations between various groups of people. Each group had … Continue reading Consumers are talking about you, but what do they really mean?