Snapchat is a very (and increasingly) popular social media platform. According to Omnicore, as of 22nd January 2017, it had 100 million daily active users, spending an average of 25-30 minutes per day on the platform. It is highly popular with youngsters (45% of users are aged 18-24 years old), particularly female users (70% … Continue reading Snapchat: about tightly-knit close relationships, not useful connections
Tag: Social Capital
The importance of structure in Social Media interactions with customers
Research into customers’ expectations when it comes to interacting with firms on social media reveals a strong preference for formal exchanges. This finding may be puzzling, given the very informal nature of interactions on social media. Though, it mirrors the findings from research looking at offline interactions between customers and firms. There is also a documented … Continue reading The importance of structure in Social Media interactions with customers
Presentation: The potential of social media in customer relationship management
These are the slides of the presentation that I am delivering at the London School of Economics, on April 30th, as part of the Information Systems PhD Seminar Series and Workshops. <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/acanhoto/canhoto-2013-at-lse-handout" title="Canhoto 2013 at lse handout" target="_blank">Canhoto 2013 at lse handout</a> </strong> from <strong><a href="http://www.slideshare.net/acanhoto" target="_blank">Ana Canhoto</a></strong> </div> The presentation … Continue reading Presentation: The potential of social media in customer relationship management
Ana Canhoto 