Snapchat Snap Map: why?

This time last week, Snapchat launched a new feature, Snap Map, which allows users to share their location, as well as track other users’ location and behaviour in real time. This is how Snapchat announced this new feature:   This addition is really confusing me because Snapchat’s unique selling proposition (USP), so far, has been … Continue reading Snapchat Snap Map: why?

Snapchat: about tightly-knit close relationships, not useful connections

Snapchat is a very (and increasingly) popular social media platform. According to Omnicore, as of 22nd January 2017, it had 100 million daily active users, spending an average of 25-30 minutes per day on the platform.   It is highly popular with youngsters (45% of users are aged 18-24 years old), particularly female users (70% … Continue reading Snapchat: about tightly-knit close relationships, not useful connections

Using Snapchat as an academic

This thing of being a researcher interested in how technology impacts on interactions between an organisation and its customers has its advantages: I get to experiment with the latest technology crazes, without feeling a weirdo. No, I am not playing with Pokemon Go. I am just doing research 😉 After all, I need to understand … Continue reading Using Snapchat as an academic

April 2016 round-up

It’s Spring, there are flowers peeking everywhere… ... and snow. That’s right. It snowed. At least it melted quickly. I am so ready for warm weather…   Here are my highlights for April. Tell me yours, in the comments below.   Researching The panel proposal that I was working on last month was rejected. But … Continue reading April 2016 round-up