Musical diary 2023

Another year is coming to a close and, so, I am revisiting my 2023 soundtrack: i.e., the songs and tracks that marked various moments of the past year. Some moments are small, like a car journey or movies watched. Tracks 3 and 19 remind of several journeys with the kiddo; and track 6 of a … Continue reading Musical diary 2023

The trend for yearly recaps

At this time of the year, digital services “gift” to their users personalised statistics about the previous 12 or so months of engagement with their services. From Spotify's Wrapped to Duolingo’s Year in Review, Fitbit’s Year in Review to Goodreads’ Your Year in Books, these yearly recaps offer users a reflective view of their experiences … Continue reading The trend for yearly recaps

[Miscellany] Interesting job advert, customer insight, and thesaurus with a difference

Interesting job advert for a marketing manager position I came across the advert below for a job as Marketing Manager, and I found two things very interesting. One, that sustainability is seen as an explicit concern of /for the marketing manager. This is not an advert for a recycling company, or electric cars, or any other … Continue reading [Miscellany] Interesting job advert, customer insight, and thesaurus with a difference

What I am reading: Social Media Marketing – Theories & Applications

This weekend I started reading Stephan Dahl’s latest book: ‘Social Media Marketing – Theories & Applications’ (affiliate link here). In the Introductory chapter, having discussed several well-known success stories such as Spotify and Groupon, as well as social media crisis such as #askJPM or #askBG, the author says: “(M)any of the qualities ascribed to social … Continue reading What I am reading: Social Media Marketing – Theories & Applications