What I am reading: Social Media Marketing – Theories & Applications

This weekend I started reading Stephan Dahl’s latest book: ‘Social Media Marketing – Theories & Applications’ (affiliate link here). In the Introductory chapter, having discussed several well-known success stories such as Spotify and Groupon, as well as social media crisis such as #askJPM or #askBG, the author says: “(M)any of the qualities ascribed to social … Continue reading What I am reading: Social Media Marketing – Theories & Applications

What I am reading: Sharing

 This  month I am reading book 'Sharing: Culture and the Economy in the Internet Age' by Philippe Aigrain with contribution by Suzanne Aigrain.   According to the description on the back cover of this book, the author(s) hold the view that 'the non-market sharing of digital works is both legitimate and useful.' This is a departure … Continue reading What I am reading: Sharing

What I am reading: How they started digital

I received a copy of the book 'How They Started Digital', edited by David Lester. The blurb at the back promises that the book  tells 'the fascinating stories of how 25 famous and highly successful digital businesses were set up'. I am looking forward to start reading it - hopefully by Tuesday, after I submit … Continue reading What I am reading: How they started digital

What I am reading: Speculative Security

Given that money is either the outcome or the enabler or most human activity, studying the records of financial transactions can tell us many things about who we are, who we associate with and what we do. The potential of such information has not escaped the attention of governments. Nowadays, financial intelligence is a key … Continue reading What I am reading: Speculative Security