In recent (or not so recent years) we have seen the rise of individualism, and the loss of traditional forms of social coherence such as family values, or geographical location. In its place, we have seen the emergence of alternative social arrangements and sub-cultures. For marketers, this social change has led to the popularisation … Continue reading Consumer segments vs. tribes, and what it means for marketing strategy
Tag: Stephan Dahl
Book review: Social Media Marketing
This is my review of the book 'Social Media Marketing - Theories and Applications', written by Stephan Dahl (affiliate link). This is one of those rare occasions where the title undersells the content of the book! It is a great resource for anyone studying and/or working in the digital field. Two thumbs up from me.
What I am reading: Social Media Marketing – Theories & Applications
This weekend I started reading Stephan Dahl’s latest book: ‘Social Media Marketing – Theories & Applications’ (affiliate link here). In the Introductory chapter, having discussed several well-known success stories such as Spotify and Groupon, as well as social media crisis such as #askJPM or #askBG, the author says: “(M)any of the qualities ascribed to social … Continue reading What I am reading: Social Media Marketing – Theories & Applications
Ana Canhoto 