Social media marketing vs User generated content vs Electronic word of mouth – Crib sheet

It’s that time of the year when I am supervising dissertation projects. And, again, I find myself clarifying the difference between three terms that often get confused and wrongly used as synonyms: Social media marketing (SMM), user generated content (UGC) and electronic word of mouth (eWoM). So, I ended up creating this table for my … Continue reading Social media marketing vs User generated content vs Electronic word of mouth – Crib sheet

What I am reading: Social Media Marketing – Theories & Applications

This weekend I started reading Stephan Dahl’s latest book: ‘Social Media Marketing – Theories & Applications’ (affiliate link here). In the Introductory chapter, having discussed several well-known success stories such as Spotify and Groupon, as well as social media crisis such as #askJPM or #askBG, the author says: “(M)any of the qualities ascribed to social … Continue reading What I am reading: Social Media Marketing – Theories & Applications