Book review: The Smart Sceptic’s Guide to Social Media in Organisations

In January, I received a copy of the book "The Smart Sceptic's Guide to Social Media in Organisations", authored by my former student* Yekemi Otaru. I was very  happy to see that she had published a book, building on her many years of experience and her MBA dissertation - and I wasn't disappointed. Here is my … Continue reading Book review: The Smart Sceptic’s Guide to Social Media in Organisations

Book review: Creative Research Methods in the Social Sciences – A Practical Guide

The book ‘Creative Research Methods in the Social Sciences: A Practical Guide’, authored by Helen Kara, introduces creative research methods to social science researchers. This is because, as the author puts it, ‘Doing research is an inherently creative activity at all stages of the process. The more methodological tools a researcher is able to use, … Continue reading Book review: Creative Research Methods in the Social Sciences – A Practical Guide

Book review: Social Media Explained

“Social Media Explained – Untangling the World’s Most Misunderstood Business Trend” is the latest book authored by American business consultant, speaker and educator, Mark W. Schaefer, who also runs the extremely helpful blog {grow}. Having read other books and work authored by Mark, I was expecting this book to do just what "it says on … Continue reading Book review: Social Media Explained

Book review: Marketing Accountability by McDonald and Mouncey

In my job, I often need to review books. As the focus of this blog is on the practical application of marketing theory, I thought that it would be a useful addition to the blog if I distilled the messages of some of those books here, too. Hence, I am starting a new rubric: short … Continue reading Book review: Marketing Accountability by McDonald and Mouncey