Sales promotions are a popular tool to generate a short-term increase in sales. For instance, your local DIY store may give you a voucher offering a discount on purchases made on, or up to, a particular date. The initiative encourages you to visit the store sooner or more often than you would do otherwise, possibly … Continue reading The other role of Sales Promotions (and the most important one, if you ask me)
Month: June 2010
Carrot or Stick? A marketing perspective on waste management initiatives
Today’s posting looks at marketing in public policy. It seems particularly appropriate given recent reports that the UK government is scrapping plans to introduce a ‘pay as you throw’ charge for household waste and, instead, is promoting schemes that reward recycling efforts. The two policies follow a very different approach to influencing behaviour. The former … Continue reading Carrot or Stick? A marketing perspective on waste management initiatives
Ana Canhoto 