Research project completed: Customer data in the digital age

It has been a whirlwind, but we did it: the team has now concluded the research project investigating Customer data in the Digital Age. And one day before the deadline 😉


Together with 5 other colleagues from Oxford Brookes University, Open University and the University of Liverpool, we completed in-depth interviews with 15 senior marketing practitioners. The sample ranged from financial services to mobile communications and travel, and including marketing agencies and consultancies. The interviews have now been transcribed and analysed, and we have just submitted the report with the key findings to the project’s sponsor.


I will be sharing the findings here on the blog, in addition to the traditional means of presenting at conferences and writing articles. Very, very happy…

8 thoughts on “Research project completed: Customer data in the digital age

      1. I’m still waiting for the final result from a very long process of interviews. I have no doubt choosing academic over industry if given the offer. Keeping my fingers crossed! Should know for sure in 2 weeks time, I guess 🙂

        Once again, thanks for your support and encouragement.


  1. Hi Ana, I just found your blog. Congratulations on your accomplishment! sounds very interesting and I’m curious to hear more about it. Did you include charities (or non-profit) on your study?


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