What do RyanAir, Aldi, Ikea, H&M and Amazon have in common? According to Kenny Jacobs, Chief Marketing Officer (CMO) at RyanAir, these are all brands that appeal to customers because they allow them to spend money smartly. It is less about “The brand is cheap. The customers are skint”. More about “The brand is … Continue reading RyanAir CMO says: It’s not cheap. It’s smart.
Month: July 2015
June 2015 round-up
All good things come to an end, and the sabbatical was no exception. As of July 1st, sabbatical consummatum est. As I entered the final month of my sabbatical, I told myself that I ought to not stop being on sabbatical before it was over. And, that was exactly what I did: June was a … Continue reading June 2015 round-up
Ana Canhoto 