Improving public services delivery through digital technology

Based on their experiences with the private sector, citizens, businesses, and other entities now expect a high level of responsiveness and convenience when interacting with public service. For instance, users expect to be able to subscribe and pay for public services from wherever they are; or to access advice and services’ information whenever they most … Continue reading Improving public services delivery through digital technology

A public services workforce fit for the future – The role of digital technology

Last week, I went to Parliament, to participate in the House of Lords’ Public Services Committee, which is looking at creating “A public services workforce fit for the future”. The session that I joined focused on the role of digital technology, and I was one of the expert witnesses, alongside Professor Catherine Mangan from the … Continue reading A public services workforce fit for the future – The role of digital technology

New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

Several years ago, Sarah Quinton, Rebecca Pera, Sebastián Molinillo, Lyndon Simkin and I set out to investigate how small and business organisation (SMEs) adopt digital technology, and how they adapt their strategy to succeed in the digital environment. While there is a significant body of work on digitalisation, it tends to focus on large organisations, … Continue reading New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

How digital technology changed marketing and the role of marketers

I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers