New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

Several years ago, Sarah Quinton, Rebecca Pera, Sebastián Molinillo, Lyndon Simkin and I set out to investigate how small and business organisation (SMEs) adopt digital technology, and how they adapt their strategy to succeed in the digital environment. While there is a significant body of work on digitalisation, it tends to focus on large organisations, … Continue reading New paper “Digital strategy aligning in SMEs: A dynamic capabilities perspective”

How digital technology changed marketing and the role of marketers

I am writing this blog post while on my way to the Academy of Marketing’s conference, where I am joining a workshop looking at how Artificial Intelligence is impacting on marketing as a discipline – both the study and the practice of it. Because of this, lately, I have been thinking about a study that … Continue reading How digital technology changed marketing and the role of marketers