Author: anacanhoto

Day in the Life of an Academic #9: All sorts of meetings

It’s time to offer you a peak into yet another facet of an academic’s life, with another “Day in the Life” post. This time, a post looking at Wednesday, October 30th: a day that was full of meetings. I woke up at 5ish, and got ready to go to work: I have a meeting in … Continue reading Day in the Life of an Academic #9: All sorts of meetings

What it feels like when the computer knows more than you

I have been thinking and talking about artificial intelligence a lot, this past week. For instance, on Wednesday, I went to the Parliament with two other colleagues from Brunel, to talk about the impact of AI on workers, work and the workplace; and, on Thursday, with those same colleagues, we hosted a workshop to examine … Continue reading What it feels like when the computer knows more than you

The impact of the type of task on AI acceptance and use

Earlier this week, the FT Advisor reported on a study by Openwork, which showed that “despite a surge in robo-solutions in the market consumers still prefer face-to-face advice when it comes to planning their finances”. According to the study, “71 per cent (of respondents) had concerns robo-advice would not be appropriate for their financial needs … Continue reading The impact of the type of task on AI acceptance and use

[Miscellany] Interesting job advert, customer insight, and thesaurus with a difference

Interesting job advert for a marketing manager position I came across the advert below for a job as Marketing Manager, and I found two things very interesting. One, that sustainability is seen as an explicit concern of /for the marketing manager. This is not an advert for a recycling company, or electric cars, or any other … Continue reading [Miscellany] Interesting job advert, customer insight, and thesaurus with a difference

The customer perspective on AI

There is considerable interest regarding the potential of AI for various customer facing tasks – from market prospecting, to sales and after-sales. But what will customers think of these technologies? Will they be happy that their delivery query is being handled by a chatbot, or that their meal is being delivered by a robot? Jochen … Continue reading The customer perspective on AI

[Miscellany] On the importance of questions, and different types of answer, plus what I am reading

The best predictor of good grades? Several people in my Twitter timeline have been talking about this journal paper (paid access, only). The authors of the paper analysed the extent to which various variables could be used to predict student’s grades, and concluded that: “These relationships make class attendance a better predictor of college grades than … Continue reading [Miscellany] On the importance of questions, and different types of answer, plus what I am reading