Crib sheet for campaign planning

Here is something that I prepared for my students, to help them decide what media to use for different types of marketing campaigns, and what message to focus on. I thought it might be useful for you, too. If you like this cheat sheet, please share, and do let me know by clicking like or leaving a comment below.


For more on the examples mentioned in the slide, check these links:

– Unilever’s Locker Room campaign – this blog post

– Dollar Shave Club – the company’s website or this video addressing concerns regarding the quality of the product

Slide1– Charmin – see picture =>

– Ikea Instagram catalogue campaign – this article

– Dove Love Your Curls Campaign – this video

One thought on “Crib sheet for campaign planning

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s