Here is something that I prepared for my students, to help them decide what media to use for different types of marketing campaigns, and what message to focus on. I thought it might be useful for you, too. If you like this cheat sheet, please share, and do let me know by clicking like or leaving a comment below.
For more on the examples mentioned in the slide, check these links:
– Unilever’s Locker Room campaign – this blog post
– Dollar Shave Club – the company’s website or this video addressing concerns regarding the quality of the product
– Ikea Instagram catalogue campaign – this article
– Dove Love Your Curls Campaign – this video