Author: anacanhoto

Evidence that customers use social media strategically to get firms’ attention

With social media users routinely posting online about their consumption experiences – good and bad – there is much scope for conversations between firms and their customers. Unfortunately, this includes much room for disastrous interactions that damage customer goodwill, can generate into public relations nightmares and produce costly damage for the firms. As part of … Continue reading Evidence that customers use social media strategically to get firms’ attention

Social Media and Customer Insight

In a previous post, I reported on the keynote speech by Charles Hofacker, at the Academy of Marketing conference – you can read it here. Charles noted how computers have been getting smaller but more powerful, and closer and closer to the users. As a consequence of smaller, more powerful and closer information technology, consumer … Continue reading Social Media and Customer Insight

When we can not trust the gatekeepers

I have been thinking a lot about information quality, lately. It is at the heart of a research initiative I am working on at the moment, and which I presented earlier this month at the Academy of Marketing conference, in Southampton – I promise to write a blog post about it and to upload the slides, … Continue reading When we can not trust the gatekeepers

#followfriday: @marissamayer

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. In addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy! Unless you have been hiding under a rock somewhere, you will have … Continue reading #followfriday: @marissamayer

The challenging research-shopper

The Financial Times reported that Amazon is investing in new warehouses, operations and systems, in order to be able to offer same-day delivery. Subsequently, analysts (for instance, here) predicted that this would be the final nail in the coffin of local high-street retailers – i.e., that once customers are able to get their goods within … Continue reading The challenging research-shopper

New office and pre-reading list for MSc Marketing

While I was at the Academy of Marketing conference, last week, the lovely people of the logistics team moved all my books, folders, etc to my new office. They even put the books back on the shelves. This has got to be easiest office move I have ever had... and I had a few. Now, … Continue reading New office and pre-reading list for MSc Marketing

Computers: getting under your skin?

I have recently participated in the annual conference of the Academy of Marketing, which this year took place in Southampton. The conference was kick-started by Charles Hofacker, Professor of Marketing at Florida State University. The keynote speaker noted that, over time, computers have moved closer and closer to the user. For instance, he recalled that, … Continue reading Computers: getting under your skin?

#followfriday: @vanessasilva

#followfriday (or #ff) is a tradition started by Micah Baldwin (according to Mashable), whereby you name Twitter user your followers should know about. In addition to naming interesting users on Twitter, I provide a bit of background information on them in here. Enjoy! Vanessa is a graphic designer based in Lisbon, Portugal. She tweets about … Continue reading #followfriday: @vanessasilva

Oxford Brookes University recruiting participants for research study

I am not directly involved in this research study, but I thought it might interest some of you. If you would like to join the study, or know more, please contact Peter Lugosi on plugosi@brookes.ac.uk. The description below has been copied from an advert in Brookes's research mailing list. TITLE: Recruiting mothers, fathers and carers who take … Continue reading Oxford Brookes University recruiting participants for research study

‘Minority Report’: the future vs. the present of profiling

It has been 10 years since the release of the film Minority Report. It depicts a future where police can predict (and, thus, prevent) crime. When I went grocery shopping recently, I saw the DVD on sale and couldn’t resist getting a copy. In my mind, this film is very much related to my own … Continue reading ‘Minority Report’: the future vs. the present of profiling